Marketing for Coles Company and Telstra Company-myassignmenthelp

Question: Discuss about theMarketing for Coles Company and Telstra Company. Answer: Introduction The report talks about the three different issues that are generally faced by the company such as Economic Issues, Social Issues, and Ethical Issues. All the issues are faced by the many companies during production. The report deals with the example of three companies namely BHP Billiton, Coles Company and Telstra Company. It is shown how BHP Billiton faces the problem of social issue, how Coles Company faces the problem of economic issue and how Telstra faced the problem of ethical issue. The report opens with a brief description of what marketing means and what is the role of marketers in marketing. It has also mentioned what are the roles of the marketers and what type of strategies are made by them in order to let the company grow. The report talks about BHP Billiton which is a mining company. It is a leading global resource company founded in 1885. The company faces a lot of problems related to social and environmental risk. BHP has a proper access to the mineral rights as it works for the welfare of society but sometimes it becomes tough for them to meet the needs of the society which makes them face the social risks (Fattouh, Kilian, and Mahadeva, 2013). Further, in the report, there is a mention about Coles Company. Coles Company of Australia is a supermarket which deals in providing daily use items and other grocery items to the consumers. It was founded on 1914 in Australia. Since the company deals with satisfying the human wants effectively and efficiently, therefore, it has to take care of the cost of the commodity to be sold at a price that is within the reach of customers. This sometimes leads to the fall in profits and develops the problem of economic issues. Telstra Company as mentioned in the report is a telecommunication company of Australia founded in 1975. The company has been in existence for a long run. The company is a telecommunication company so it has to interact with the customers largely. This gives rise to the ethical issues in the company. The report shows an incident where the company has seen the violation of such issues (Kilian and Murphy, 2014). Marketing is a process that allows the members of the organization to work for satisfying the demands of the consumers and the market. Their work is to fulfill the demands of the market and customers by exchanging relationships. It involved creating good decisions, planning effective strategies and managing the daily report of supply of products on a particular goods and services. Marketing serves a large part of the community. It is an activity mainly designed for customers. The main aim of marketing is that the products supplied by the company should attract the consumers, clients, partners of organization and largely the society (Ahn, Khandelwal, and Wei, 2011). The activity of marketing relates with buying and selling of the commodities with the help of advertising them or promoting the products quality within the society at large. Marketing focuses only on the development of company by meeting the trends going in the market and implementing them to generate profits at large. The strategies of marketing involve using slogans to interest the customers, the design of packing the product that attracts the consumers etc. it also involves products identification, anticipating of ideas and satisfying the consumer requirements in order to generate profits (Chen, Fay and Wang, 2011). A marketer is a person who is responsible for maintaining the record of the supply and managing business reputation in order to meet the human wants of consumers and to generate profits in the market. Marketing is followed through the advancements made by these marketers in the business. They are responsible for managing the sales and profit. It is the duty of the marketers to market goods and services with respect to the company. They are the one responsible for designing and packing the product (Crane and Matten, 2016). They deal in the market and promote the sale of the product. They are the one who makes the company grow by planning good strategies and making favorable decisions. They are responsible for managing the website by actively posting about the companys new schemes and offers. This is a medium to build a customer relationship. They are a mode of making perfect branding analyzing the growth. They are the key elements that help in running the company effectively and effic iently (Kumar, Jones, Venkatesan, and Leone, 2013). Legal issues It is an issue or a problem that shows the impact on the individuals living in the society through legal matters. Marketers work for the society and take care of the health and safety of each and every person working in the company any discrepancy in such issue is then seen by legal authorities of the firm. The legal issue faced by the business is with respect to the wrong product being supplied to them. The major challenge that the company has to face is complaints made by the society that is appealed in court. Society plays a very crucial role for the company as society is the only ultimate user for which the company exists. Hence it can take a step if the company does any illegal activities. Legal issues are faced by a business can harm companys reputation in the market. The kind of problems faced by them can relate with bad quality of products, higher price as compared to the type of commodity being served etc. This becomes challenging to meet the requirements of the consumers fo r the company as well. Sometimes the strategies planned by the company are not appropriate that are biggest issues in further development. The company faces a lot of legal issues. This shows violating of policies and norms of the business. The other issue relating to a legal matter that is faced by the company is also the changing trends of the country. This makes it difficult for the marketers to keep a track on what is in trend and generate products accordingly. Any failure with respect to such trends becomes a risk for the company. They have to walk parallel to trending arrangements of the society. To satisfy such social demands they do every possible thing which sometimes becomes difficult for them. So many times in order to satisfy public demand to earn large profit company take the wrong path which can result in illegal matters (Luchs and Swan, 2011). Legal issues in BHP Billiton Australia are seen in the field of mining. They have to work with corporate sectors in order to keep a check on the corporate social responsibilities of the firm towards its clients. They make contacts with other companies through the activity of bribery sometimes. The industrys nature depends on the operation made by BHP Billiton with the involvement of environmental laws. The legal issues in the company arise in the field of construction and operation. The issue was noticed during the expansion of Olympic Dam. This impact opened new opportunities for jobs. The issue that company faced in this sector was of making good decisions through right approach only (Warnaby and Medway, 2013). Economic issues Economic issues in an organization relate to the profits and losses made by the firm during business. An economic problem is seen in the company because of fewer resources. The human wants in todays world are unlimited but the resources are not sufficient. A number of resources present cannot satisfy the human needs. This creates the problem of economic factor in the company. This economic issue is faced by a large number of countries. Due to the distribution of resources in fewer amount companies have to work according to what they have. The problem of economy arises due to the problem of choice. The managers or the marketers have to deal with such economic situations (Chabowski, Mena, and Gonzalez-Padron, 2011). The economic problems faced by Coles Company Australia include; the problem of minimum wages faced by workers of the company. The marketers have to deal with the workers in order to manage the record of providing appropriate wages. The working at low cost leaves the employee are interested in performing the job accurately. The issue has been faced by Coles Company Australia. The employees working in the organization argued about the minimum wages. They said it will not be beneficial for all the employees rather this will lead to poor working. While the higher authorities argued that higher wages can result in fewer jobs. This economic issue was largely seen in Australian companies. The issues in the company were seen with respect to the religion and other human rights given to every individual. The company faced leadership issues and other environmental issues affecting the companys growth. The economic concerns are seen in the company on a large scale (Gordon, 2012). The economic issues of Coles were dominated by the problem of unemployment, housing, and economy. The issue of unemployment was seen due to lack of job opportunities that company had for younger people. The economy and interest rate of the company was a serious problem that company had to face. The charge of interest was such high that the company had difficulties in paying. Coles Company had the issue of providing houses to a large number of employees working for the business. The prices of the land were so high that it purchasing it came as a hurdle in the path of the company (Cavusgil et al, 2014). Ethical issues Ethical issues are those issues that are faced by the by the company in order to choose wrong and right decisions. Ethical issues teach moral values to the company. It is a medium to choose between what is right and what is wrong for the companys benefit. The answers related to moral well being is generally found in the issues faced by the company regarding the ethics. The evil consequences that company faces are subject to market risk (Berthon, Pitt, Plangger and Shapiro, 2012). These ethical issues of the company are the issues that are frequently seen in the business situations. The issues that generally need the concern of any individual or representative to decide right and wrong i.e. ethical and unethical. Ethical behavior of the company depends on the moral views and principle values. There are various factors that cause issues relating to ethics. It is the responsibility of the business to behave ethically and follow the code of conduct set by the company. Every member of the company is taught to obey the rules and must implement them. It is a fundamental duty of the business to accommodate proper decision making and avoid such complex issues (Camerer, Loewenstein and Rabin, 2011). Telstra Company of Australia highlights the problem of facing the ethical issues largely. The problem faced by them led the company faces legal claim which involved suicide of an employee. This violated the norms of the company and company had to face ethical issues. The case happened due to the pressure of giving to the workers. The stress and depression piled up on the head of the employee which resulted in taking such drastic step (Hyde, 2015). The issues pertaining to ethics were violated and company had to go through several measures in order to get back its existence in the market. The employee was pressured by the workload. Telstra follows moral and ethics in a serious and honest way. But after this incident, it faced many problems in gaining back the trust of the consumers and shareholders. The marketers were left with no clue of how to gain back the amount of profit they used to in the market. This became hot news in the market and the name of the company drowned but soon af ter the company made its existence and managed the reputation (Hunt, 2011). Conclusion The report concludes with the description of ethical issues by taking an example of Telstra Company Australia. The various issues explained in the report are with respect to the top three companies in Australia. All the three companies mention deals in a different business as noticed. No relation could be seen in the three companies but the issues present in the report are seen in every company though not mentioned. The description of marketing and marketers shows how the company deals with such issues and what help these marketing techniques do in order to generate profits in the market. Overall the report gives a complete knowledge about the type of issues that company has to go through and the threats led by the company which stopped its growth. The issues not only give losses to the company but also harm the reputation. Therefore the job of running a business is not easy and is clearly seen in the report.All these issues should be controlled and managed by these companies to gain long term profit and revenue.. References Ahn, J., Khandelwal, A.K. and Wei, S.J., 2011. The role of intermediaries in facilitating trade.Journal of International Economics,84(1), pp.73-85. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. 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