Customer intimacy and other value Disciplines Essay

Customer intimacy and other value Disciplines - Essay Example Redefining the value for customers in different markets is necessary because of the enormous differences in customer tastes, purchasing behaviors, attitude etc. Moreover, customers in different markets are socially, culturally, politically, and economically different and hence customized business strategies are necessary even for the same product at different markets. Parker Pen misread the globalization principles and tried to implement a unique marketing strategy for their pens in different countries and failed miserably. Moreover, an Indian customer may like to have some kind of discount while purchasing a car whereas an American customer may like to have a free offer along with purchasing of the same car. In other words, the car manufacturer should adopt different marketing or business strategies at different countries even for selling the same product. Building powerful and cohesive business systems based the characteristics of a market is another important strategy needed for the success of a business. For example, Americans like to purchase top quality branded goods even if the prices were too much whereas an Indian customer may prefer low prices even if the quality was compromising. In other words, it is difficult for the Benz car makers to sell their top models in India whereas same model could be the best seller in America. Same way, it is difficult for Indian car manufacturer Maruti to sell their cars in America even though they are the best sellers in the Indian market. If Maruti wants to sell their cars in America, they need to make necessary changes in their car models in order to make it suitable to the American market. Raising customers’ expectations beyond the competition’s reach is the third strategy needed for business success. Indian car manufacturer TATA recently unveiled world’s cheapest car NANO priced $ 2000. This car became a hot seller in Indian market and its booking is already

Psychological Impact of Socio-Political Factors Essay Example for Free

Psychological Impact of Socio-Political Factors Essay A society is composed of distinct cultures which identifies itself from others. The cultures of societies are distinct and peoples lives are usually patterned from prevalent traditions, practices and beliefs within that culture. Culture could be held responsible in the upbringing of an individual. People continuously conform on the dynamic culture of the society as they adhere on the norms, practices and values. Culture is an ever-changing feature of a society and incessantly develops and redefines attributes based on lifestyles and conditions. It is influenced by various factors that create sustained tight cultures. This will further result on the variations in cultures of a global society. We attribute cultural differences in its historical and ecological context. Socio- political factors also influenced our culture. These factors influence psychological appendages of an individual. As world trade and globalization are greatly emphasized, interaction across culture is increased and cultural diversity becomes a hindrance to fully achieve its objectives. Socio-political factors are in many forms and are inherently embedded in culture. These factors play significant role in molding the identity of a particular society. Socio-political factors are founded based on our beliefs and values and our behavioral tendencies and they were accustomed in our daily lives (Schneider, 2004). Stereotyping There were so many social groups in every country and it makes that particular nation a diverse geographic area. We could easily picture a collage of the various social groups but we could fail to include the real identities and configurations of these social groups (Stangor Schaller, 1996). We may generate a statement on the perception of the characteristics and utilized it to describe the whole group. For example, Germans are hot-tempered and African Americans are rowdy. This process of thought depicts the conventional definition of stereotypes in social psychology, in which stereotypes are regarded as the main picture portraying the totality or the representation of a particular group of individuals. Stereotyping could also exist in the minds of the persons who are being stereotyped (Stangor Schaller, 1996). Stereotyping is a type of socio-political factor where we categorized people based on our beliefs. Perception plays a large part in the social context. Stereotyping is how we perceive people as established by a particular circumstance. In the course of time, stereotypes are considered synonymous to certain constructs that is ordained in the study of stereotypes. Stereotypes are considered as products of categorization, labels, schemas- these constructs tend to overlap each other for they were closely related (Schneider, 2004). Stereotypes is a result of our behavior towards others, it also affect our behavioral patterns toward different kinds of people. There is a substantial participation of group members in fostering stereotyping in people. Shared experiences suggested that stereotypes grew impliedly when members of a particular group perceived a certain category on the other group of individuals (Schneider, 2004). We think in-groups and out-groups as natural phenomena and we perceive them differently. Categorization of groups evolved into stereotyping. Stereotyping could render negative implications, this includes depriving opportunities to the persons being stereotyped based solely on the biased belief of the one assessing them. Stereotyping could be an individual problem and shall consider that it is not a shared knowledge, but when the perception was common in all members of the community; its effects become more noxious because it affects the whole society in the same way (Stangor Schaller, 1996). Stereotyping, therefore, could be looked at two perspectives. It could exist in the persons mind, as representations of a persons beliefs and values. It could also be viewed as a piece of societys social fabric, a part of a larger scale of commonly shared perception of social groups (Stangor Schaller, 1996). It becomes a question if the existence of social reality is individualized or dwell as a shared understanding. The particular distinction between the two lies mainly in the assumed relevance of this common knowledge and its importance and impacts on the lives of each individual within the social group (Stangor Schaller, 1996). Racism Stereotyping could evolve into other socio-political factors that may render detrimental effects. Racism can be widely utilized in everyday life. The concept of racism is negatively burdened, injected with political and moral descriptions. Therefore, claiming someone to be a racist is considered as inappropriate and even immoral. The definition is inclined for connoting political abuse. The definition also offers significance in the field of academics and raise political and moral argumentation (Miles Brown, 2003). Racism is the generalized body of information, real or imaginary, pertaining to a person or group of individual that render benefits or gain on the racist and expense on the one being judged (Memmi et al. , 1999). Racism is the mistreatment of people based on their race. We all belong in a particular race, human race. This resulted from the inequality in the social structures and configurations. It is also a product of inequitable and unequal stratification of economic, political and social means (Sherover-Marcuse, 2000). Racism is defined improperly. There is no established definition for racism, if we would think philosophically, if racism is defined as morally and politically undesirable. There must be a shared understanding on why it is unacceptable. the definition could not established a concrete criteria on whether an account is racist or not. Utilizing the existing definition, we could be all racists. If the broad definition will be adhered, then it impliedly says that American people are all racists (Miles Brown, 2003). Sometimes the description on the person being discriminated is inaccurate and they were being judged based on their color and cultural identity. Thus, it result to social empowerment of the racists and the judgments were passed into concurrent society that affects everyone (Sherover-Marcuse, 2000). Sexism Another socio-political factor that becomes a major dilemma in the society is the concept of sexism. Sexism directs us in the delving into gender studies, but it is a critical issue for it deals with a lot of aspects of gender inequality. Sexism is the inherent belief of the superiority of a particular sex over the other and therefore claims the right to be dominant in society (Curry, 1995). This will lead us in perceiving that in conventional society male is dominant over the female specie. This is evident in our history books and even in the holy scriptures of religions. Most of the messages were addressed to males. The dominance of males connotes the inferiority of females and the deprivation of prerogatives and rights enjoyed by the other sex. Many uprisings of the women sectors have been accounted in history in attempt in obtaining liberation and equality in treatment and opportunities. For example, the acquisition of suffrage is a pivotal event in womens history and the ability to participate in major economic and political activity was celebrated by women in the society. Although there are claims that sexism no longer exists in our society. We could say that it is impliedly manifested through various of means. There were still claims in mistreatment in the workplace and females were not given equal opportunities. Mass media greatly contributes in reinforcing the concept of sexism through the portrayals of women in ads and programs depicting the traditional concept of women as inferior, weak, dependent and as home providers. There is a lack of portrayal of the emerging female specie- dynamic, strong and nurturing. Psychological Impact These socio-political factors have an undeniable psychological impact to a culturally diverse individual. Each person was raised in a society with inherent culture established that distinguished the group of individuals to other group of individuals. Every one of us is composed of layers of cultural learning ascribed or acquired that make up the totality of our individuality. These layers of cultural teachings were acquired through various influences. Every individual was shaped ethnicity, race, religion, education, profession, organization and parents. These attributes are the primary factors that affect the formation of the individuality of a person. Ones gender, peers, family and origin are also vital in redefining the ones cultural identity (Gardenswartz Rowe, 1998). Because we acquired our cultural teachings in different sources we are programmed differently and were reared heterogeneously. Therefore our individual differences make us culturally diverse. The socio-political factors aforementioned could be well-explained and examined under the specific branch of psychology- Evolutionary Psychology. This new branch of psychology is focused on establishing explanations on mental and psychological traits of individuals. There is a growing symbiotic and significant relationship between environmental and social psychology. Evolutionary theory is slowly infiltrate social psychology researchers. Evolutionary psychology examines new frontiers with specialty, like the socio-political factors mentioned above (Perilloux Webster, 2008). It was argued that these factors shaped a persons psychological mechanisms. It was stated that the concept of self do not exist but it was layers of psychological mechanisms (Perilloux Webster, 2008). These socio-political factors discussed above are somehow interconnected with each other. Stereotyping could render significant psychological impacts in the upbringing of an individual. They may obtain wrong information about persons they stereotyped. For stereotypical roles, though shared by a lot of people could not be regarded as true. Stereotyping will reflect implicit behavioral comments like that there are roles more appropriate for men and women. This will create a general perception that some roles are only intended for a particular sex and that the other could not offer strong decisions and capabilities in participating in these certain fields (Swim et al. , 2001). This also indicates that men are better in male-dominated fields (Swim et al. , 2001). Due to the stereotypical roles and attributes being tagged to persons, they were undermined of their capabilities and capacities. It will also say that women are inferior and passive (Swim et al. , 2001), which is untrue about women nowadays. More women are participating in the fields dominated by male before and show exemplary performance in doing tasks. But the greatest implication would be an animosity for women (Swim et al. , 2001). Because of stereotyping, people will create an attitude towards the stereotyped individual.

Democracy in Africa: Botswana, Morocco and Ghana

Democracy in Africa: Botswana, Morocco and Ghana Contents (Jump to) INTRODUCTION Categories of democracy Direct democracy Indirect/ representative democracy Characteristics of democracy Elected representative; Free and fair elections Civil liberties/ Fundamental human rights Rule of law Separation of powers Democracy in Africa Botswana Uninterrupted Free Elections Accountability and Transparency Anticorruption Powers Fundamental human rights Morocco Authoritarian Monarchy Reforming Monarchs Reconciliation and Justice Freedom of Expression Ghana Conclusion Bibliography INTRODUCTION Democracy is a term conversant to most people, but it is misunderstood and misused at a time when authoritarians and coup leaders assert popular support by claiming the mantle of democracy especially in Africa. Democracy has prevailed through a long and turbulent history, and democratic governments in Europe and America, notwithstanding continuing challenges, continues to progress and flourish throughout the world. Democracy derives from a Greek word demos, or people, it is defined as government in which the supreme power is vested in the people. A democracy is a system of government in which leaders are elected in competitive elections, where many parties and candidates take part and where opposition parties can attain power if they gain widespread support (deth Van Deth, 2005). Democracy has different forms, in some cases it can be exercised directly by the people, in large societies or by the people through their elected representatives. According to the memorable phrase of Abraham Lincoln, â€Å"democracy is government of the people, by the people, and for the people.† Categories of democracy Democracy has two categories, direct and representative. Direct democracy Citizens partake in making public decisions without the intermediary of elected representatives. This system is practical with rather a small number of people in a community, tribe council, for example in the UK, New England Town Meeting residents of the town attend debates and vote directly on town policies. Some U.S. states, practice direct democracy by placing propositions and referenda to change laws. In Switzerland, vital political decisions on matters, including health, employment, are put to vote by the citizens. Indirect/ representative democracy Indirect democracy is a system of government in which the public controls the government through elected representatives. The voted agents represent the people as opposed to the direct democracy whereby citizens make public policy decisions directly through polls or initiatives. An example of this type of democracy is in Kenya. The public votes in people to represent them in government institutions. The elected officials make laws, political enactments and administer public programs. Characteristics of democracy Democracies are different in every part of the world; people’s democratic ideals are influenced by their culture and society. It is more than a set of precise government institutions (Gupta, 2013). Most democracies rest upon a well unstated set of values, attitudes, and practices which may have diverse forms and expressions among cultures and societies around the world. However, the fundamental characteristics and principles of a democracy remain consistent (Cincotta, 2004). A true form of democracy should include: Elected representative; Free and fair elections All democracies should hold regular elections and allow adults or people of a certain age to take part in voting. The elections should be free and fair so as to encourage political competition for the good of the public. A democracy must have officials elected by the people to make laws and frame policies of the government. Civil liberties/ Fundamental human rights A vital characteristic of democracy is that it gives or ensures its citizens have top civil rights or fundamental rights. Democracies allow their citizens freedom of speech and press, freedom of religion and conscience, freedom of assembly and association, right to equal protection by the law, right to due process of law and fair trial, and property rights to land goods and money. Rule of law Rule of law is another characteristic of democracy. Democratic governments should ensure that there is rule of law whereby no individual is above the law and there is due process of law. This ensures emphasizes that the Law is supreme and citizens are all equal in the eyes of law. Separation of powers A democracy should ensure that all institutions of the government have equal power. This ensures accountability by encouraging checks and balances between the government institutions. Democracies with separated powers ensure provisions for effective checks and balances between the executive, judiciary and the parliament are made. This makes sure that all levels of government must be as accessible and responsive to the people as possible. Democracy in Africa Democracy started sweeping across Africa in the early 1990s after the end of cold war. A wave of democratization was propagated all over Africa by the West. Claude Ake argues that the reforms in Eastern Europe contributed to the west advocating for democracy in Africa. Ake claims that Eastern Europe provided the West with a dramatic vindication of its own values and a sense of the historical inevitability of the triumph of democracy (Ake, 1991), a mission widely believed, would consolidate the domination of Western ideals all over the world. Authoritarians and single party states were forced by western powers to democratize their states. Undemocratic states were expected to launch democratic reforms so that they could get international support and donors themselves started to provide democracy assistance. Activists during the time of democratization of Africa wished for more political freedoms and strong institutions hoping that democracy would lead to more government accountability and more effective development. Africans themselves have also struggled for democracy, an example of this is the Saba Saba movement whereby Kenyan political activities fighting for multiparty democracy had a violent confrontation with authorities. Ake gives examples of the popular rejection of military rule in Nigeria and also the struggle for multiparty in Cameroon (Ake, 1991). Thomas C. Mountain argues that Western style â€Å"democracy† is destroying Africa. Thomas insists Africans should have been allowed to practice their traditional form of democracy which was more of most arriving at a consensus where everyone got something after persuasion by council of elders (Mountain, 2012). Democracy in Africa continues to face many challenges such as poverty, coup d’à ©tats, corruption and many other problems. However there are countries that have overcome these problems and challenges. Some of these states have enjoyed long periods of political stability but their level of democracy can be argued according to ones definition of democracy. A case study of three African states would be used to analyse democracy in Africa. Botswana In November 2008, Festus Gontebanye Mogae, the former president of Botswana received an award from (Sarkin Cook, 2008)Ibrahim Prize for Achievement in African Leadership. The reason why Botswana’s president won was because [Botswana‘s] democracy was strong, stable and rooted in the rule of law. Botswana was widely regarded as one of the more effective countries in the world in combating corruption. President Mogae‘s outstanding leadership has ensured Botswana‘s continued stability and prosperity in the face of an HIV/AIDS pandemic which threatened the future of his country and people. The Prize Committee believed that good governance requires an environment conducive to peace, security and development, based on the rule of law and respect for human rights. Botswana has had to address the challenge of advancing each in a balanced way. This has been helped by the independence and integrity of its institutions which bodes well for further progress towards sprea ding wealth and opportunity across all sectors of Botswana society. Botswana’s democracy has been characterized by: Uninterrupted Free Elections Botswana is one of a few African countries that have enjoyed free and uninterrupted elections in Africa since it gained independence from Britain. Having held free elections since it gained independence, Botswana portrays an ideal democracy in Africa. Civilian rule has been uninterrupted by the military or any autocratic governments. Accountability and Transparency Botswana has had a reputation for accountability and transparency. Accountability and transparency have been formalized through mechanisms such as the constitution and legislation requiring open government, accountability, and transparency. Presidents of Botswana have insisted on governments accountability mechanism and limiting corruption Anticorruption Powers Botswana’s government enacted a bill in 1994 that set up an anticorruption body. The anti-corruption body was vested with the powers to conduct investigations and make arrests. (Sarkin Cook, 2008) In Botswana, there are laws that establish civilian supervision over the police and a process, through a supervisory body, for civilians to lodge complaints against police abuses and other human rights violations. Fundamental human rights The constitution of Botswana guarantees the freedoms of speech and the press, association, religion and right to equal protection by the law. The right of the citizens is protected by the constitution which is the supreme law of Botswana. There are many reasons for Botswana‘s democratic success. Some reasons are due to Botswana‘s unique history and context, a few are coincidental, but several are as a result of efforts put in by the country‘s leaders (Sarkin Cook, 2008). (Hazan, 2006)Scholars have debated these achievements, resulting in many assessments applauding Botswana and a handful that note Botswana‘s success story is not without significant flaws. Some of these flaws include oppression of the minority San tribe, expulsion of foreign reports and scholars, and limitations on access to information. Morocco Authoritarian Monarchy The kingdom of Morocco is an example of an authoritarian state. After its independence, Mohammed V assumed the title of king after imposing a constitutional monarchy and establishing a one-party state. Morocco has been characterized by oppression of opposition, forced disappearance, extrajudicial killings, and imprisonment of political opponents. (Hazan, 2006) Reforming Monarchs Remarkably for an authoritarian leader, King Hassan IIs last, initiated a reform and reconciliation process, in which he freed political prisoners, enacted constitutional amendments in 1996, which established a bicameral parliament with extended powers, and launched an independent commission of inquiry to start investigative human rights abuses. Hassan invited exiled political opposition to return and after the 1997 legislative elections, which despite irregularities brought many previously banned parties and opposition members to the Chamber of Representatives. Unusually for an authoritarian leader, Hassan 2 initiated a reform and reconciliation process. When Mohammed VI, the son of Hassan 2 assumed the throne in 1999, he continued with his fathers political reforms. The King gave out two amnesties, resulting in the release of thousands of political prisoners. By the election in 2002, the elections were deemed free and fair by international observers. In 2004, a new law was passed and it placed restrictions on polygamy, divorce and improved women’s right. Reconciliation and Justice Mohammed VIs established the Equity and Reconciliation Commission (IER) in 2004 with a mandate to examine human rights abuses that occurred from 1956 to 1999. Driss Benzekri, a former political prisoner was appointed as its head. The nature of the commission assessment of compensation brought about changes in government’s support for international human rights agreements previously unsupported. (Hazan, 2006) Although Hassan II and Mohammed VI introduced reforms, they were outwardly impressive. They made sure that no real changes to the constitutional monarchy were made to date. . Freedom of Expression Morocco is extensively condemned for its lack of freedom of expression. The government exercises control over the media and punishes a few independent newspapers that exist. Most broadcast media in Morocco are entirely or partially owned by the state. Self-censorship is common due to punishment for coverage that is deemed inappropriate by the government. Newspapers such as Le Journal have been shut down or penalized, and editors arrested. Le Journal came under government condemnation for its political coverage, and also coverage of corruption of government officials. The Moroccan government has failed to respect human rights since independence, and its constitutional monarchy does not tolerate any serious checks and balances on the kings powers or actions. No democracy movement has been able to press for the resignation of the king or to fight for reforms. (Hazan, 2006) The recent resolutions have failed to create a genuine accountability or justice for the victims or their families. Due process and rights expression and association remain curtailed. Ghana Ghana is rated highly on most of basic measures of democracies. This includes protection of fundamental civil liberties and human rights. Ghana has been successful in holding free and fair elections over the past two decades, and reducing poverty. Ghanaian democracy has not been as much successful in participation of most political actors in the country’s governance processes and institutions beyond elections. (Anebo, 2001) Actual participation drafting and implementation of public policy has been restricted to a number of political elite who have succeeded in capturing the presidency although through fairly competitive elections. The president has more powers than the other branches of government. He enjoys vast political and economic resources that he can use to get political support. Elections are the only real check and balance on the executive. Although major political parties, the New Patriotic Party (NPP), and the National Democratic Congress (NDC) have accepted the legitimacy of the guidelines that govern politics in Ghana, these guidelines have serious flaws. (Bratton, Michael, Lewis, Boadi., 2001)The elite accord among partisan parties is an agreement to uphold the status quo, regardless of its negative impact on good governance and democratic practice. Ghanaians expect economic and social benefits (Anebo, 2001) of democracy than the government appears to produce through existing institutional arrangements. The 1992 Constitution of Ghana guarantees the Human Rights of all individuals found within the territorial boundaries of the Republic of Ghana. Chapter 5 of 1992 Constitution, Fundamental Human Rights and Freedoms ensures rights such as right to life, economic rights and womens right are adhered to. The entire chapter 5 can only be amended by the people of Ghana through voting at a referendum. Ghanaians enjoy freedom of press and information thus making it one of the countries in Africa that does not oppress the media. (Arthur, 2010) Conclusion Africa has a long way to go to attain full democratic status with them being welfare states. There a lot of limitations those hinder the full initiation of democracy in many African countries. Ethnicity, poor leadership, poverty, corruption have been significant in preventing democratization in Africa. I strongly agree with Akes arguments that the trail of democracy would not feed or shelter the needy. (Ake, 1991) If Africa is to achieve democracy, people must first be enlightened and kick out the anti-democracy forces. Some African countries are still under authoritative and corrupt rulers. These leaders pretend to be practicing democracy; they hold elections full of deceit and thus cling on to power. Democracy must be considered African context most pressing needs and people must first be educated to accept and appreciate democracy as Ake argues. (Ake, 1991) Bibliography Ake, C. (1991). Rethinking African Democracy. Journal of Democracy, 33-44. Anebo, F. (2001). The Ghana 2000 Elections. Journal of African Political Science, 69-88. Arthur, P. (2010). Democratic Consolidation in Ghana:The Role and Contribution of the Media, Civil Society and State Institutions . Comparative and Commonwealth Studies, 203-226. Arthur, Peter. 2010. Democratic Consolidation in Ghana: The Role and Contribution of the Media, Civil Society and State Institutions.à ¢Ã¢â€š ¬- Comparative and Commonwealth Studies 48(2): . (n.d.). 203-226. Bratton, Michael, Lewis, P., Boadi., E. G. (2001). Constituencies for Reform in Ghana. Journal of Modern African Studies, 231-259. Cincotta, H. (2004). Democracy in brief. Washington DC: division of US studies. Deth, k. n., Van Deth, J. W. (2005). The Democratic State. In Foundations of Comparative politics (p. 22). New York: Cambridge University. Gupta, T. (2013, 12 4). preserve articles. Retrieved from preservearticles.com: http://www.preservearticles.com/2012051632235/what-are-the-five-features-of-democracy.html Hazan, P. (2006). Morocco: Betting on a Truth and Reconciliation Commission. United States Institute of Peace Special Report 165 . Mountain, T. C. (2012). Destroying Africa With Western â€Å"Democracy†. Foreign policy journal, 72-96. Sarkin, j., Cook, A. (2008). Is Botswana the Miracle of Africa? Democracy, the Rule. TRANSNATIONAL LAW CONTEMPORARY PROBLEMS, 453-457. Individual Differences: Trait Theory and Personal Constructs Individual Differences: Trait Theory and Personal Constructs Miss Emma Elizabeth Dorothy Meredith How well does trait theory help us understand individual differences? Discuss this question with reference to personal construct theory. This essay will explore trait theory and how it helps us to understand individual differences in comparison with personal construct theory. The basis of each approach is; trait theory describes a reasonably solid characteristic which differentiates one individual from another, whereas personal construct theory argues that individuals create their own way of making sense of the world through creating their own private structures. The essay will begin by outlining the main notions of the theories, to gain an insight of how individual differences are perceived by each approach. This essay will aim to identify strengths and limitations in each approach and will conclude by evaluating the extent to which each theory can account for and explain individual differences. Trait theory is based in the social cognitive perspective and developed from the experimental tradition to individual differences and which are seen as fixed ways in which individuals can vary from each other (Butt, 2012). The aim of trait theory is to find commonplace dimensions from a broad variety of individuals, which would then help theorists to predict the behaviour of an individual in certain situations. Individual differences are defined by using questionnaires as a measurement of personality. This fits in well with the social cognitive approach which sees individuals as information processing beings in the social world (Hollway, 2012). Eysenck and Rachman (1965, cited Butt 2012) argued genetic and biological factors were responsible for personality traits. By using psychometric tests, designed to assess traits of individuals, they sought to explore personality causality. Eysenck’s theory suggests personality can be characterised by three specific traits (extraversion/ introversion, neuroticism and psychoticism) suggesting each of these traits are characterised by particular behavioural attributes. From the data gained from Eysenck’s personality inventories (Eysenck and Eysenck, 1963, cited Butt 2012) they argued these traits are behavioural expressions of biologically based differences, similar to the â€Å"four temperaments† of Hippocrates and Galen from Ancient Greece. Eysenck and Rachman’s (1965, cited Butt 2012) research claims there are two main dimensions of personality which are unrelated. These are extraversion and neuroticism and are behavioural definitions of differences in temperament. They argue these dimensions are grounded in autonomic and cortisol arousal and suggest the relationship between behavioural patterns and inherent brain structure is similar to phenotype and genotype in biology (Butt 2012). It was argued by Eysenck there could be a clinical application if main dimensions were found and linked to disti nctive types of neurotic behaviour and may explain the some of the psychological disorders some individuals acquire, which would allow for future treatment and interventions. Trait theories of personality describe personality in terms of characteristics such as, reliable – unreliable, or group traits, which have been recognised through factor analysis to form clusters into personality dimensions, for example, extraversion includes traits such as ‘risk taking’ and ‘sociability’(Stevens 2007). Personal construct theory was developed by George Kelly (1955, cited Butt 2012; Stevens 2007), he focussed his work on individual differences and viewed personality as an individual experience (Stevens, 2007). It promotes constructs which Kelly used to describe the bipolar dimensions (e.g. Friendly/cold, interesting/boring) which underlie the ways in which a person makes sense of their world (Stevens 2007). Based in the phenomenological perspective, which focuses is on how things (especially other people) appear different to each individual, personal construct theory aims to understand how an individual uses their subjective experiences to create a set of personal constructs which in turn help them to make sense of the world and to take account of the distinctiveness of each individuals personality (Butt 2012). Personal construct theory considers individual differences as taking account of and recognising each individual’s view of the world and how this helps to create their p ersonality and who they become as an individual (Butt 2012; Stevens 2007). Kelly (1955, cited Butt 2012; Stevens 2007) argued it is peoples own experiences which build their set of constructs and these are used to evaluate situations. Two people assessing the same scenario will therefore see things differently, and this is where individual differences occur. Constructs are seen as being fluid and looking at oneself through another’s eyes, individuals can make conscious choices in order to change their view of the world and their personality (Butt 2012). However, as individuals put a lot of effort into building these constructions, Kelly (1955, cited Butt 2012) argued the individual may not wish to change them. Personal construct theory is grounded in subjective methodology. Kelly (1955, cited Butt 2012) developed the Repertory Grid to investigate the sets of personal constructs used by individuals. This works through the process of individuals designating constructs to all persons considered to be a part of their life. This enables the bipolar dimensions to be determined. When analysed it reveals the differences found in each individual’s experiences and how they will assess the same person or situation in completely differing ways. If a person is rigid in their constructs they may believe an individual who is aloof would also be a cold person. Having this rigidity in a personality could lead to relationship problems as opposed to someone with a more fluid personality. Constructs are created subconsciously, so by using the grid, individuals are able to gain insight and relate their own particular meaning to their surrounding environment which would not usually be available (Butt, 20 12). A strength of personal construct theory is it adds a holistic understanding of individual differences. It also transcends both the individual-society dualism and agency-structure dualism, the individual is considered from their own experiences and also by being part of the social world (Hollway, 2012). Personal construct theory accepts people change and society can help in promoting this change. Personal construct theory does have limitations. The findings cannot be compared across a wider population. It is also a relatively new theory and as a result has not been researched or tested to the same extent as trait theory. Trait theory is an older theory and has been thoroughly researched and tested extensively. The methodology is objective and the ontology views humans as information processing entities and by using personality measurements such as Eysenck’s personality inventory, larger groups of individuals can be compared. The aim is the objective measurement of individual differences. A biological reductionist attitude to individual differences was adopted by Eysenck suggesting traits are biologically determined, making them consistent and giving predictive value. This reductionist approach means problems with dualism are avoided as the behaviour is reduced to physiological levels. This enables behaviour to be better understood. The objectivity and consistency allows trait theory a broader range for application and its findings can be used to pinpoint trends within organisations. Being grounded in the experimental tradition the knowledge production is limited to the data with no reference t o the influence of social environments and individual experiences (Hollway 2012). Trait theory does have other limitations, it only describes personality and identifies trends it does not explain it; neither does it explain behaviour (Skinner 1974, cited Butt 2012). It is designed to measure reactions and consistency in the reactions of individuals in certain situations. Mischel (1968, cited Butt 2012) argued that trait theory methods reduced the complexity of human behaviour to become more general. He also argued that there is very little evidence supporting the consistency in behaviour that is claimed by trait theorists assuming that behaviour is fixed over time, compared to the considerable amount of substantial evidence to support behaviours changing in time and in different situations. Compared with personal construct theory, trait theory is seen to be an apt way of considering personality resembling lay theories used by individuals when gauging others. Individuals are able to predict future behaviour assuming that these traits are consistent (Butt 2012). Personality traits are seen as biological and rigid within trait theory and unlikely to change. As a result has it has a less practical use, compared with personal construct theory, in assisting changes in personality. Unlike personal constructs, how the individual’s social life influences the individuals personality is not taken in to account within trait theory. As personal construct theory is subjective, in comparison to the objectivity of trait theory, it is situated in time and place whereas the situated knowledge displayed in the trait theory data from the questionnaires are specific to the current situation and are not necessarily generalised therefore could be ecologically invalid when taken out of context. Individual personalities are considered to be rich with differences and largely taken in to account within personal constructs, which is not seen in trait theory (Butt 2012). As personal construct theory uses a qualitative interview method, any power that the therapist has would be in drafting the questions needed to gain details of the personal experiences of the client. The client can then interpret these and place onto the repertory grid. The power relations found in personal construct theory are by no means to the same degree as those found within trait theory. The repertory grid method stops the researcher having much influence over the research findings and is a large strength of personal construct theory (Salmon 2003 cited Butt 2012). Trait theorists have more power over the individual, coming from the experimental tradition, it is argued that rather than totally showing an individual’s personality traits accurately, the outcomes are heavily influenced by the personality and experience of the researcher as they have influence over the design of the questions and can manipulate this design. Therefore, trait theory findings have the potential to be inaccurate as individuals are judged against what is treated as normal by people who they believe are the authority on the subject (Mischel 1968, cited Butt 2012). Psychometric measures are used in education in such a way the result is pupils are only taught how to pass tests by their teachers. It was argued by Salmon (2003, cited Butt 2012) by teaching and testing students in this way, the ability level becomes rigid and the learning becomes generalised. Students are then grouped according to how they have performed in the test and their individual personalities are ignored. Personal construct theory in contrast to trait theory, do not see students abilities as fixed but are somewhat fluid. Salmon (2003, cited Butt 2012) applied essential parts of personal construct theory to education and argued the way that trait theorists suggests children learn is false and children do not leave their own personal worlds at the door when they enter the classroom. Instead meanings are derived from a personal system of understandings. In the way each student’s individuality brings with it their own world and their own personality within world. This me ans they will have different views on learning styles to others, a type one pupil loves another may hate and Salmon argued to promote personal development and growth, schools need to take account of the current personal constructs held by each student. The Salmon Line was later developed as a qualitative tool, where personal meanings are plotted on a line. These represent the student’s current abilities and their desired goals. This allows students to see how they are progressing and what they need to do to change and grow using their own meanings and sense of progression, and giving them an active part in their learning (Salmon 2003, cited Butt 2012). Trait theorists see traits as fixed, determined by biological factors and unchanging through the environment which would suggest individuals have no part in changing their personality traits and social structures to not have any bearing on personality traits at all. However, the methodology used in trait theory means that it has a wide scope to be used across larger populations. In contrast, personal construct theory accepts people change and society facilitates that change, allowing for a better understanding as to why change happens in different situations, when this happens and how this happens. Variations of personal construct theory allows insight to change in the future, for example the ‘Salmon Line’ helps to promote learning by allowing students to set their own objectives to their learning and be aware of what they need to change in their personality to achieve it. This doesn’t make either of the theories right when it comes to explaining individuals diffe rence, as demonstrated they both contribute to our understanding of individual differences in very contrasting ways, and both have their fair share of strengths and weaknesses. Word Count: 2053 References: Butt. T, (2012) ‘Individual Differences’ in D. Langdridge, K. Mahnedran, S. Taylor (2nd ed) Critical Readings in Social Psychology, Maidenhead, Open University Press/Milton Keynes, The Open University. Hollway, W. (2012), ‘Social psychology: past and present’ in W. Hollway, H. Lucey, and A. Phoenix, (eds) Social Psychology Matters, Maidenhead, Open University Press/Milton Keynes, The Open University. Hollway, W. (2012), ‘Methods and knowledge in social psychology’ in W. Hollway, H. Lucey, and A. Phoenix, (eds) Social Psychology Matters, Maidenhead, Open University Press/Milton Keynes, The Open University. Stevens, R. (2007), ‘Person Psychology: psychoanalytic and humanistic perspectives’. In D. Miell, A. Phoenix, K. Thomas (Eds), Mapping Psychology (2nd ed). Maidenhead, Open University Press/Milton Keynes, The Open University.

The Internet :: essays research papers

The Internet Imagine life today without the convenience of the Internet. People would actually have to get up out of their comfortable chairs, get in their cars, and drive to the store, the library, the mall, or wherever they wanted to go. Wouldn't that just be a shame? But the Internet has not always been used for the entertainment, in the beginning it was only used by military personnel for communication reasons. In fact, if you were not a computer expert or a genius, you could not even begin to figure out the very complex system known as the Internet. The Internet is the child of several marriages: The government to science, and the telecommunications industry to the computer and software industry. The Internet was the result of some visionary people in the early 1960's who saw great potential value in allowing computers to share information on research and development in scientific and military fields. In, J. Licklider, proposed a global network of computers, and moved to the Defense Advanced Research Projects to develop it. One of Lickliders colleagues, Lawrence Roberts, came close to connecting the first computers in California and Massachusetts, but because the telephone's circuit switching was inadequate the connection was unable to be established. It was not until 1966 that the first Internet was actually conceived. Originally, This project was only meant to be a small network connecting super computers amongst researchers in the United States. This network became known as the Advanced Research Project Agency(Net) or the ARPANET. The innovators of this network wanted to see the ARPANET connect more than just super computers, they wanted people around the United States to be able to use the ARPANET. In 1967 these innovators went to the Association of Computing Machinery Symposium and presented papers to legalize their endeavors. In 1967 they were approved by the ACMS to continue their work, and in 1968 the first software and networking hardware were designed, and by 1969 the ARPANET had connected four universities in the southwestern United States. These schools included: Stanford Research Institute, UCLA, UC Santa Barbara, and the University of Utah. By 1971 fifteen more schools had been added to this network including a university in Hawaii. Although the Internet was constructed for military purposes it was slowly moving away from those roots. The network was becoming so commercial that librarians began automating and networking their catalogs.

Alexander the Great’s Legacy

Alexander the Great was one of the best generals the world has ever seen. His determination helped him spread the Greek culture (also called Hellenism) throughout his empire. In a short thirteen years, Alexander conquered the Persians and controlled one of the biggest empires in history. Lead by his fathers prejudice against the Persians and notorious temperament has lead many historians to wonder, was Alexander really great? Alexander's first battle was with the Persians at Granicus River in 334 B. C. E. By the following spring, Alexander controlled the entire western half of Asia minor. The Persian king, Darius the third, tried to stop Alexander but failed at Issus in 333 B. C. E. After his victory Alexander then turned south and by the winter of 332 B. C. E, Alexander controlled Syria, Palestine, and Egypt. In 331 B. C. E Alexander once again fought the Persians at Gaugamella in the Northwest of Babylon. After his victory Alexander entered the Persian capitols of Susa and Persepolis and plundered all of the gold and treasures of the city. Not satisfied with his victory over Persia, Alexander continued to pursue the Persian king Darius the third only to find that he had been killed by one of his own men. This lead Alexander to turn east to India. Exhausted and weary of yet another battle, Alexanders men mutinied against him and forced him to retreat from India. Alexander had created one the biggest empires the world has seen, but unable to leave an heir, it fell just as quickly as it rose after his death at the age of 32. Some speculated that fever or excessive alcohol consumption lead to his death, others believe that he was poisoned. Weather he had plans for a world empire are unknown, but in his fathers final wishes he reported to tell Alexander to † expand your empire for the one I left you is not enough. † Was Alexander really great? Alexander was a self proclaimed decedent of the Gods, claiming that he was related to Hercules. He was known to murder close Friends and advisers if they opposed his wishes and had a ferocious temper. By the end of his reign, Alexander has slaughtered thousand whose only crime was being in his way. His temperament leads one to believe that his armies succeeded for fear of Alexander rather than his leadership. However, Alexander's legacy was profound. He destroyed the Persian empire and and spread Hellenism throughout the lands. Without Alexander, the Greek culture would have fell and died alongside the empire. References: 1. â€Å"Alexander the Great†. Joseph Cortelli. Historyofmacedonia. org Web. 13 July, 2013 2. William J. Duiker, Jackson J. Spielvogel. Cengage Learning: World Civilizations 1. 2009 Manson, Ohio.

The End Of World War I Essays - French Third Republic, Free Essays

The End Of World War I Essays - French Third Republic, Free Essays The End of World War I When World War I ended on November 11, 1918, peace talks went on for months due to the Allied leaders wanting to punish the enemy and ?dividing the spoils of war.? A formal agreement to end the war was made and called the Treaty of Versailles. The issue that took the most time were the territorial issues because the empires of Russia, Austria-Hungary, the Ottoman, and Germany had collapsed. These fallen empires had to be divided up and America?s President Woodrow Wilson, Georges Clemenceau of France, Vittorio Orlando of Italy, and David Lloyd George of Great Britain, were the main deciders of this deal. During 1918, Russia was knocked out of the war due to military defeats and the Bolshevik Revolution. Even though Russia had not been part of the Central Powers, Germany seized much of western Russia. After many months of arguing, the four men had made western Russia into the nations of Finland, Latvia, Lithuania, Estonia, and Poland. The Treaty of Versailles was either a treaty of peace or a vengeance for the Germans. In April of 1919, Germany was previously captured and made to wait in a small house that was surrounded with barbed wire. The Allied, who captured Germany, wanted to make a peace treaty to end the fighting. The Germans agreed, but they wanted a treaty that was based on the Fourteen Points but obviously they were not going to get it because of the way they were treated; the barbed wire was unnecessary and ?should have tipped them off to what lay ahead.? When the treaty was first introduced to the Germans, they declined to sign it. It forced the Germans to accept full responsibility for the war and strip themselves of its colonies, coal fields, and the provinces of Alsace and Lorraine. It also made them pay outrageous reparations to the Allies. Nevertheless, on June 28, 1919, the Germans reluctantly signed the treaty because the Allies refused to change one word. Out of the $33 billion dollars the Germans had to pay for damages, the country was only able to pay $4.5 billion of it. The terms of the Treaty of Versailles helped set the stage for another world war less than 20 years later because the Allied wanted to stop Germany from ever becoming imperialistic again and still have them pay the war reparations. Germany opposed these actions and was the most effected by the terms of the Versailles Treaty. Germany got the blunt end of the war and was desperate to find a new leader to get out of their depression. That leader was Adolf Hitler. World War I was won by the Allied in which a formal agreement was made called the Versailles Treaty. It both brought peace and war in the coming years. Due to the harsh life styles it forced Germany to live, World War II broke out within twenty years time from the treaty.